Marketing Using Social Media

1) Marketing Using Facebook 

Facebook marketing refers to creating and actively using a Facebook page as a communications channel to maintain contact with and attract customers.

Facebook Marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience.

Facebook actually supports this by allowing users to create personal profiles or business pages for companies, organisations, or any group trying to build a fan base for a product, service, or brand.

Facebook is a friendly community where active social media marketing methods are required.

The practise of promoting a brand and maintaining its presence on Facebook is known as Facebook marketing. Facebook marketing includes both organic and paid posts and interactions.

Facebook marketing includes Facebook Video Marketing, Facebook Ads, Facebook Newsfeed Ads, Facebook Events, Facebook Live, Facebook Groups, Facebook shops, and many more other features of Facebook that helps the brand to attract more audience.

You can use all the above features to expand your business.

  • Why We Choose Facebook for marketing ?

We Choose Facebook for marketing because of,

            Facebook has global coverage

            Facebook offers highly targeted paid ads

            Facebook makes organic reach possible

            Facebook allows integrations with other marketing channels

  • Types Of Facebook ads :

    • Video ads
    • story ads 
    • poll ads
    • lead ads
    • dynamic ads 
    • messenger ads 

  • How Facebook Makes money ? 

            Facebook's corporation makes money primarily by selling advertising space on its many social media sites. Websites and mobile applications are among the platforms that allow people to connect and communicate with family and friends.

  • Benefits Of Facebook Marketing.

Increased Exposure to Potential Customers
Gather More Leads
Lower Your Marketing Expenses
Reach a Targeted Audience
Developing Brand Loyalty
Facebook can be used for sharing information relating to the business
Increasing your Web Traffic


2) Marketing Using YouTube 




YouTube marketing is the process of promoting businesses and products on YouTube's platform by publishing useful videos to a company's YouTube channel or by purchasing YouTube adverts.

YouTube is a video-based social media network. Google, which bought YouTube in late 2016, now offers a platform for 11% of total world traffic, with more than 1 billion YouTube users, more than half of the demand coming from mobile devices.

Significantly, YouTube indicates that this company may construct a brand, and social videos can increase followers. YouTube gives consumers the tools they need to start and run their own business. Video advertising on unrelated channels are another way to monetize YouTube.

YouTube Marketing is a must-have approach for online and offline business owners and digital marketers trying to capitalize on the web's significant shift toward video. That is why it is critical to understand and test some strategies as well as get immediate support from Digital Organics.

YouTube Marketing will help you to make better marketing plans and decisions but nevertheless, many people still use podcasts. YouTube channel will make your business appear as much original as it can be and this will give you a headstart in putting your products in front of others in the marketing scale.

you can earn here from ad sense, affiliate& sponsorship. you can also earn via supers,merchandise,paid promotions.

  • Why You Should Be Marketing On YouTube ?

The first is almost self-explanatory. Right now, video is huge. It's taking over the marketing industry, and if you're not using it, you'll almost surely be left behind by your competition. Customers are more likely to discover and respond to businesses that use video because video ranks higher on all social networks and performs well in ads.

You'll have access to a large library of videos if you use YouTube. The video files can be uploaded directly to each platform. With just a few clicks, you can embed YouTube videos into your blog entries, making them more dynamic and interesting.

YouTube also has a large and diverse audience that happily uses both YouTube's and Google's search engines to get the content they want. Instead of waiting for a Facebook Ad to appear in their feed, if you can optimise for the proper keywords, you'll be able to interact with that audience right away.

YouTube is not just another Social network, it's far more than that. Facebook and LinkedIn are used to share and update your business information with your contacts and followers. On the other hand, YouTube is used to share and update your video related information with your followers.

  • Different Types of YouTube Ads : 

1. Skippable In-Stream Video Ads
2. Non-Skippable In-Stream Video Ads
3. Bumper Ads
4. Discovery Ads
5. Non-Video Ads

  • How Does YouTube Make money ? 

Advertising is YouTube's primary source of revenue. We also make money from our monthly subscription businesses like YouTube Premium. We've also created methods to assist eligible creators in earning money through Super Chat, channel memberships, and merchandising.

  • Benefits Of YouTube Marketing.

Capture audience 
More engagement 
Promote Product & Events
YouTube Ads
Cross-platform Marketing 
Easy Discoverability 



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