Top Digital Marketing Trends To Follow In 2022-ap_blog

Top Digital Marketing Trends To Follow In 2022

Table Of Contents :

   1. Voice Search optimization 
   2. Location Based Marketing 
   3. Social Commerce 
   4. Conversational Marketing 
   5. Google Ads Smart Biding 
   6. Pay Per Click Advertising  

1.Voice Search Optimization:

Voice searches make it easier to multitask. You can just ask your voice assistant to look for anything, and then go about your business while your voice assistant takes care of the rest.

It's a hands-free technology, so you don't have to hold your devices in your hands.

Getting satisfactory answers to your questions and enquiries is quick and easy with voice search.

Since voice searches are more conversational and natural, the semantics of search queries will be prioritized. As a result, the digital marketing environment will be affected, and marketers will need to rethink the keywords they employ in their content as well as their overall marketing approach.

Working of SEO in Voice Search Optimization: 

Targeting Voice Search as well as traditional search in your local SEO is a smart method to ensure that customers in your area have access to your information and are more likely to find it through a quick search, whether on their phones or smart speakers.

2.Location based marketing 

Location-Based Marketing are a new way for organizations to reach their target group, it offers many advantages to traditional marketing and can serve as a great tool for communicating with consumers and offering personalized marketing offers.

Location based marketing is known as Geofencing.

The establishment of a boundary within a given region is known as geofencing.

Geofencing actually uses location data to allow marketers to encourage customers to engage with their products while also preventing them from interacting with competitors.

Example of Geofencing : 

Starbucks:

Starbucks use geofencing to target customers who are interested in certain drinks. They frequently send push notifications to users who pass by their company or are in the close surrounding.

3.Social Commerce 

Social commerce is a type of e-commerce that communicates and engages with potential customers through established Internet-based social networks.

It is a type of online shopping web site and applications such as flipkart, Amazon & Myntra etc. where customer can buy or sell the product.

Human involvement (customer engagement) : 

The use of social networks is primarily reliant on purchasing, sharing, and promoting items and services. Individuals' buying decisions are influenced by customer reviews, testimonials, ratings, and referrals. Customer feedback is used into product development as well as marketing and promotion efforts. Customers contribute information about a product or service that generates significant interest in their social networks, which supports social commerce. Like a virus, the message spreads quickly.

Shopping experience: 

Buying and selling is essentially a social activity since it is driven by information flow and interactions among social network participants. Customers can make better informed decisions, making shopping more enjoyable.

Brand management:

As a market or may readily collect feedback from clients regarding their purchasing experience and address and issues, the usage of social networks facilitates customized relationship building; thus, they Batter understand their requirements and preferences.

Four key advantages of social commerce for business: 

• Increased engagement
• trust building
• greater reach
• Higher search engine visibility.

4. Conversational Marketing 

Marketers and customers have an immediate connection.

You can say "Hello" and answer in real-time, well within that five-minute window, with a chatbot live, asking questions, 24/7/365, with Conversational Marketing. Following that, a dialogue is initiated, and opportunities arise as a result.

Some methods companies use to execute a conversational marketing strategy include:

• Chatbots
• Personalized videos
• Personalized emails

Goal Of Conversational Marketing:

Conversational Marketing combines the best of both inbound and outbound marketing. Conversational marketing, on the other hand, isn't about sending messages outward or forcing people to act; it's about answering inquiries, listening to feedback, and figuring out how to help.

Five Distinguishing Features of Conversational Marketing

• Real-time
• Scalable
• Engaging
• Personalized
• Feedback 

5.Google Ads Smart Bidding

The amount of possible bidding choices in Google Ads seems to constantly rising, and understanding how each one works might be complicated. Regardless, staying up to date on Google's ever-evolving ad platform is critical if you want to get the most out of your campaign's ad performance.

Smart Bidding tracks and analyses data signals from every search and contact to maximise conversion results using machine learning. Google will adjust bids based on whether or not it believes a click will result in a conversion using this information. It will, for example, set a higher bid for a searcher who is more inclined to buy.

There are four Smart Bidding strategies:

1.     Enhanced CPC

2.     Target CPA

3.     Target ROAS

4.     Maximize Conversions

Benefits :

• You'll save time because you won't have to manually establish bid amounts for ad groups or individual keywords because bids are set automatically.
• Using machine learning, automated bidding evaluates performance over time and optimizes for your specific aim. As a result, based on your defined objective, you should notice more conversions or visits for your advertising.

Disadvantages : 

• To optimize for your stated goal and estimate future bids, Google's automatic bidding requires previous data. As a result, automated bidding may not be the greatest method for businesses just getting started with Google Ads.
• Even though bidding is automated, you must still monitor your campaigns to see if the bid strategy is reaching your objectives.

6. Pay Per Click advertising

Pay Per Click advertising, popularly called as the "sponsored listings" featured at the top and along the right hand side of search engines, is an auction-based system that allows companies to show advertisements based on search keywords submitted by prospective consumers.

Businesses recognized the revenue opportunity in being on the first page of search engine results when they initially started drawing visitors.

Search Engine Optimization is a method of persuading Google and other search engines to rank your website higher than others.

The SEO sector grew as it soon has become an essential component of the marketing mix. Businesses and webmasters were invited to participate in a never-ending war and game of one-upmanship in order to retain their website ranking as high as possible.

Pay Per Click Works:

Advertisers bid on keywords (individual words and phrases) that they believe are related to the products or services they provide.

The advertisement will then appear when a person puts these search phrases into a search engine. When the user clicks on the advertisement, they are taken directly to the advertiser's website. Hopefully, the consumer will purchase a product or inquire about a service, resulting in a return on investment for the advertiser.

Pay Per Click ads uses:

The vast majority of Pay Per Click advertisements are designed to stimulate purchases of goods and services From selling insurance to end-of-season clothes deals, if you can spend money on anything, there will probably be advertisements on AdWords attempting to encourage you to spend your money there.

People will bid on keywords for a variety of reasons, not merely the sale of goods and services. Pay Per 

Click can be used for a variety of purposes, including:

1. Purchasing goods 
2. Creating interest in a particular event, such as a concert or rally
3. Increasing brand recognition or repositioning the brand
4. Market investigation
5. Recruiting employees for businesses or students for educational institutions
6. Promoting politics, religion, and so on.
7. Promoting public relations messaging and combating adverse press.